Here are 5 reasons for Integrated Payments:
- Diversify Payment Acceptance
Customers are likely to be loyal to a brand if it supports the payment methods that they prefer. From mobile payments to credit or debit card transactions, customers will respond to a wider range of payment options.
- Operational Efficiency
Integrated payments works for you and should be automated allowing you to focus on the business and not payment acceptance.
- Reduce Errors
Integrated payments reduce errors. Sounds too good to be true, but it’s not. Integrated payments will reduce human keying errors, employee fraud, and provide you with enhanced data analytics.
- Superior Security
The fewer and more integrated your systems are, the tighter your security will be. Modern integrated systems use tokenization, EMV, and end-to-end encryption to pass along data, and this is extremely helpful for maintaining and proving PCI Compliance.
- Powerful Marketing & Sales Capabilities
Integrated sales data is incredibly powerful. Imagine the ability to segment & analyze customers based on lifetime value, outstanding debts, renewal dates, product types, etc. or easily conduct demographic analyses. Machine learning and data accessibility will enhance any marketing effort and increase your rate of conversion.
As the industry continues to rapidly evolve, we are ready to embrace the challenges that ISVs face and empower them with the tools and technology to deliver today’s payments needs.